Swift and decisive move by Google last night as it axed all third-party reviews appearing against hotels on Google Maps and Google Places. Now, when a user sees a hotel listed they will get all the existing content (photos, address, web link, prices) but the number of reviews has been stripped down to almost a handful.

Previously sites such as TripAdvisor, Yelp, Igougo and many online travel agencies were seeing their reviews fed automatically into a hotel’s Google page.

Such activity has irked the likes of TripAdvisor for months, with CEO Steve Kaufer claiming the process and way reviews were displayed was “bad for consumers, for the industry, for hoteliers and restaurateurs”.


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